Best AI Marketing Tools to Use for Your Website

Digital marketing is a multi-faceted approach to promoting products or services through the Internet. While online marketers were once tasked with a number of manual duties, their job can now be simplified thanks to a plethora of AI marketing tools available today.

Our marketing experts at ZoneCloud have put together a quick rundown of the best AI digital marketing tools to add to your arsenal when planning or running campaigns for your website.

What Are AI Tools for Marketing?

An AI marketing tool is a software or application that takes advantage of artificial intelligence (AI) and machine learning (ML) to automate or support the execution of marketing-related tasks. Because AI and ML are predictive based on provided data, AI-powered tools are incredibly powerful for repetitive marketing workflows and find broad usage in modern-day digital marketing.

How Can AI Be Used in Marketing?

While AI-powered content creation is the first thing that comes to mind when thinking about AI digital marketing tools, artificial intelligence programs can do so much more. Depending on your role within the business, you may find yourself using AI to:

• Enhance and optimize paid ads
• Optimize content
• Align brand messaging
• Analyze audience sentiment
• Conduct market research
• Translate multilingual campaigns
• Create customer-facing bots

AI Marketing Tools List: Best Free and Paid Tools for Business

Digital marketing involves a multitude of tasks. Luckily, there are a multitude of AI marketing tools to support these tasks.

1. Jasper AI: Best for Copywriting

Jasper is remarkably good at creating copy in a broad range of tones and styles, on virtually any given topic. While the copy produced will still require a human touch to improve the flow of the text and eliminate repetition, Jasper AI can be effectively used for creating early drafts, for later polishing by professional copywriters.

Best for:

Creating early drafts of website copy, email campaign copy, product descriptions, blog posts, and landing page copy.

Cost:

This AI marketing tool offers a free 7-day trial, with monthly plans starting at $39 per seat.

2. Surfer SEO: Best for Content Optimization

Surfer SEO is an AI-powered content optimization tool that helps users improve their copy and, therefore, boost website rankings on search engines. While you will still have to do the writing yourself, Surfer will assess and score your content according to its readability, keyword density, length, use of headers, and other aspects used by Google to evaluate content performance.

Best for:

Optimizing existing content to improve website rankings.

Cost:

Surfer SEO offers a number of plans, starting with $89/month for the “Essential” plan, recommended for small business owners and freelancers.

3. Notion AI: Best for Productivity

Notion AI is a recently added feature to Notion, a popular productivity platform. With Notion AI, you can ask questions about anything in your Notion workspace, – projects, notes, docs, or wikis – and the AI-powered tool will automatically pull up the answer. In a nutshell, Notion AI is your personal assistant within the Notion project management tool.

Best for:

Improving productivity when working on online marketing campaigns.

Cost:

Notion AI is available as an add-on to all Notion plans, including free plans. Notion AI subscription starts at $10 per month, per member.

4. Lexica Art: Best for Blog Thumbnails

Lexica Art is a software capable of creating incredibly realistic AI images. In the context of digital marketing, Lexica Art can be used to generate blog thumbnail images for your SEO posts, visuals to include in email newsletters, and even posts to share on your social media. You can use different prompts to ensure that all the images generated remain “on brand” and match your website design and brand identity.

Best for:

Generating blog post thumbnails, images for social media posts, and email newsletter visuals.

Cost:

The cost of Lexica Art starts at $10 per month, with more elaborate plans costing as much as $60 per month.

5. Zapier: Best for Automating Tasks

Zapier goes far beyond being a purely AI marketing tool, – it is all you need to integrate multiple platforms and automate all of your work-related tasks. Using Zapier, you can build connections and marketing automation between countless different systems, reducing repetitive tasks, promoting efficiency, saving time, and minimizing expenses.

Best for:

Automating day-to-day tasks and connecting different systems or platforms.

Cost:

Zapier is free, as long as you stick with 100 tasks per month or less. You can always upgrade to one of the more advanced plans if you find this limit to be too low.

6. Browse AI: Best for Scraping Web Pages

Competitive intelligence is, undoubtedly, one of the most powerful weapons in the digital marketing armory. With Browse AI, you can train a bot to source competitor data for you, automatically filling out a spreadsheet with all the information you need to beat your competitors.

Best for:

Data scraping, or crawling competitor websites and extracting useful data.

Cost:

The basic plan with Browse AI is free, – but, of course, there are more advanced plans starting at only $19 per month.

7. Userbot.ai: Best for Conversation Management

While Userbot may seem like a standard chatbot, it is much more “human-like”. Powered by AI, Userbot can identify when it can’t properly parse a customer’s query. In such situations, this AI marketing tool hands over the query to a human operator, while continuously monitoring and learning from the rest of the conversation. Over time, Userbot becomes more and more intuitive and effective, requiring less and less human intervention.

Userbot AI is an Italian platform, but it does support French and English in addition to the Italian language.

Best for:

Responding to customer queries on your website.

Cost:

Userbot AI plans start at 49 euros per month, but a free trial and a free plan are also available.

Final Word: Which Is the Best AI Tool on the Market?

While today’s online world is full of AI marketing tools, which tool is “best’ will ultimately depend on your own digital marketing goals and associated strategies. If you need assistance setting your online goals or planning out an SEO strategy for your website, don’t fret, – ZoneCloud will be happy to assist you with that. Get in touch with us today to chat about your digital marketing needs.