Our team of expert marketers will help you establish a strong social media presence for your business.
Social Media Marketing in Toronto
The Power of Social Media Marketing for Your Toronto Business
With the range of digital marketing areas available to choose from, from Search Engine Optimization, to Pay-Per-Click advertising, Social Media Marketing or SMM may seem like just another way to spend money in time. However, the importance of SMM to your business success should never be overlooked.
Without a doubt, marketing your business on Google is effective, - but it lacks the addiction component. Rather than spending hours and hours scrolling through Google search results, people tend to only visit it when they have a specific question in mind. Addiction to social media, on the other hand, is real. And this is where Toronto social media marketing services come into play.
In today’s digital age, it is impossible to effectively grow your business without having a strong social media presence. While posting on social platforms may seem simple and intuitive, effective social media marketing in Toronto requires both strategic approach and unparalleled creativity.
At ZoneCloud, a professional social media marketing agency, our team of expert marketers has the skills and expertise required to help establish a strong social media presence for your business. We will work together with you to build an effective marketing campaign and develop a unique content plan that will set you aside from your competitors.
Today, you don’t need to possess special skills to create your own website: you can purchase a pre-designed website template, use an easy-to-use online builder, or take advantage of the system offered by your domain provider. However, if you decide to go this route when it comes to web design in Toronto, you are likely to lose the individuality of your business somewhere along the way. One day, you might wake up just to find another website with exactly the same look and feel as yours!
Luckily, ZoneCloud, a professional web design and development company serving Toronto and GTA, offers an attractive alternative to copy-paste website templates. With custom web design and web development in Toronto, you will be able to create a functional and attractive website that will help you stand out among the competition.
What is Social Media Marketing?
Social Media Marketing, or SMM, refers to the process of creating and sharing content on social media platforms with the goal of promoting your services and products, building community with your audience, and driving traffic to your business website. With new platforms and features constantly emerging every day, social media marketing is a constantly-changing field.
Top social media platforms like Facebook or Instagram make a perfect tool to promote your business services or products. With time, Facebook and Instagram users develop specific behavioural habits, such as scrolling the feed out of boredom and consuming every piece of information they encounter along the way. As they do this, they are completely ready to be sold to, - and it is up to you to use this to grow your business.
Increase website exposure.
We have over 10 years of experience at building and running social media marketing campaigns to drive higher volumes of traffic to your business website. Naturally, increasing your website traffic will directly affect the number of leads and conversions that you get.
By engaging with your audience through social media channels, you can establish a stronger connection, which will likely translate to a purchase at some point in the future. With Toronto social media marketing services, you can improve engagement metrics on your social posts. Higher engagement, in turn, will translate into a stronger connection with your potential clients.
Develop brand awareness.
Increasing the follower base on social platforms will help you to boost the number of referrals and word-of-mouth customers. With a professionally-developed social media strategy, you can grow the number of followers by attracting relevant audiences that match the demographics and interests of your typical customers.
We hired ZoneCloud.net to help us with our website and online marketing. They have been amazing, they helped us to get back on the maps and organically. Puzant and his team are wonderful :) Highly recommend.
I must say this has been the best experience by far, everything was very simple and straight forward. Prices are reasonable and fair the work is outstanding and it's all up to date with all the new designs. Everything is in high resolution and the graphics work is amazing!. I simply love my new website. I highly highly recommend these guys especially if it's your first website, they are really professional. Thank you for everything!.
To notch experts. Very knowledgeable. You will be in good hands if you choose this company.
Leave Social Media Marketing to Real Industry Professionals
Of course, you are likely familiar with the most popular social platforms like Facebook and Instagram yourself. However, using them for marketing purposes requires a completely different approach, as well as a specific set of skills and experience.
Trying to learn all of the SMM tricks and whistles can take significant amounts of time and effort, distracting you from other important business functions. Luckily, when you partner with ZoneCloud for social media marketing in Toronto, you can be sure that your social profiles are in good hands. Contact us today to learn more.
At ZoneCloud, we take a step-by-step approach to building an effective social media marketing strategy that will be fully customized to represent your company and meet your business goals.
Auditing your Current Social Media Presence
We will carefully analyze your current presence on social media to identify what needs to be changed in order to increase user engagement, expand your brand awareness, attract more traffic, and drive conversions.
Documenting Who your Current Target Audience is
When creating your social media marketing plan, we will conduct thorough competitive analysis and research to determine the demographics, interests, and behaviours of your target audience. We will also analyze the ways that this audience can be reached.
Creating a Mission Statement
Your brand is unique. We will make sure that the tone, style, and message of all of your social media posts will accurately reflect your identity and business mission.
Identifying Key Success Metrics
Based on your business goals and mission, we will identify key success metrics to keep track of on a continuous basis.
Creating Engaging Content
We will develop a customized SMM strategy and create engaging content with your business goals and target customers in mind.
Tracking, Analyzing, and Optimizing
We will constantly keep track of your social media campaign performance and look for ways to improve it.
Social Media Marketing Agency in Toronto
ZoneCloud: Your Full-Service Social Media Marketing Agency
Without a doubt, social media marketing gives companies an opportunity to develop genuine connections with their audiences like never before. However, maintaining this relationship through social media requires significant time, commitment, and effort.
Luckily, companies in Toronto and surrounding areas can hire ZoneCloud to take care of their SMM strategy. Our experienced digital marketing team will stay on top of your accounts to provide regular updates and valuable responses to customer inquiries. Here is why our clients love to work with us:
Targeting Key Audiences
When it comes to targeting specific audiences with your SMM strategy, there are countless technical aspects involved, alongside with the tone and voice of your posts. In addition, while you may have a general idea of what your key target audiences are, you will likely not have enough time to analyze how social media marketing can help you achieve your goals. Don’t worry, our SMM team will do that for you!
Tracking and Maximizing Your Social Performance
Our social media marketing experts have access to professional software and tools, which allow them to track and analyze important social media statistics, as well as monitor user awareness, engagement, and conversion rates. We can help you with your social media marketing, to know more book an office appointment with us today!
Consistent Brand Messaging
Keeping your brand identity consistent across all of your social media messaging often presents a challenge. However, when you choose to work with ZoneCloud, you can be confident that your brand identity is maintained at every level.
All of your accounts will work hand-in-hand, sharing new engaging posts regularly and adjusting them to suit individual audiences.
Toronto Social Media Marketing FAQ
Which social media platforms do you work with?
Without a doubt, any business should invest in social media marketing, regardless of its field and industry. However, the specific platforms involved with each business will differ, just like the purpose behind establishing a social media presence will vary from one company to another. As such, we will first determine where your target audience lies and start from there.
It is important to remember that some social channels are focused on B2C (business-to-consumer), while others take a B2B (business-to-business) approach. At ZoneCloud, we often work Facebook, Instagram, Twitter, and LinkedIn. While the first three are meant for more casual B2C updates, the latter is often used for B2B relationships and HR initiatives. From there, we can expand to Pinterest, Snapchat, Google+, and more.
What metrics do you measure on social media?
Some of the common metrics used to measure the performance of a social media marketing strategy include:
Impressions: is the number of people who see your brand on social media increasing?
Mentions: how often are people mentioning your brand?
Engagement: are people sharing your posts and joining the conversation?
Followers: how many people join your immediate social networks?
Social referral traffic: how many people end up visiting your website?
How can I measure the ROI of your SMM strategy?
After choosing the right strategies and planning the campaigns, we will decide which metrics specifically to monitor in order to determine the ROI.
Return-on-Investment, or ROI, can then be calculated as:
Social Media ROI = (Return from SMM - cost of SMM) / cost of SMM
With this formula, we can determine how your social media results compare to the initial goals.
Do you create all the content for my social media or do I have to provide you with anything?
Most of the time, we can get everything we need directly from your website. Sometimes, we may ask for high-quality product photos to help create a professional social media campaign, but they are not required. For other businesses, such as professionals and services, any relevant photos are also welcome to be shared, but not mandatory.
What types of content are you going to post?
We will post a variety of content, depending on what fits your goals and your brand vision. As a rule, we like to follow the 80/20 breakdown: 80% of your content will be aimed to engage your target audience, while the remaining 20% will be used to advertise to them.
Overall, we will share beautiful branded graphics, interesting articles, and other valuable content with your followers, as well as post links to your website promoting your services and products. We will also make sure that your blog posts are shared professionally on your social media platforms.
How often will you post and why?
Depending on the size and needs of your company, we can post either three or five times per week. Even though many social media marketing companies choose to flood your accounts with irrelevant content simply to seem busy, we prefer to work smarter. That’s why, when it comes to our social media marketing for Toronto-based businesses, we choose quality over quantity.
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ZoneCloud.net Corporation was founded in 2011 by Puzant Yacoubian and now employs over 12 amazing people. We are located in Toronto, Canada and offer comprehensive web development and digital marketing services to clients in the Greater Toronto Area and beyond. From web hosting and customized website design to Search Engine Optimization and content marketing… We’ve got you covered!